I design systems and growth experiences that help mission-driven products scale with trust.
My story
For the past decade, I’ve shaped global product experiences at Change.org, designing for a platform used by hundreds of millions. I’ve led end-to-end design across activation, payments, and growth—shipping 0→1 products, multi-market releases, and high-velocity experiments that unlocked major lifts in engagement and revenue.
My work blends strategy, research, and product design to turn complex product problems into clear, trustworthy experiences. I focus on designing for scale, cultural nuance, and user behavior—building products that perform globally and help people take meaningful action.
Fran combines strong technical design expertise with deep business understanding, strategic thinking, and excellent judgment, a rare mix that elevates interface and UX development to a world-class level.
Ignacio Rey Goitia
Co-Founder at Nodus Company
Fran crafts jaw-dropping UI flows at remarkable speed. He understands and iterates very fast on any problem we face.
Fede
Lorem
Fran treats engineering as a true thought partner. He leads with empathy and evidence, keeping conversations anchored in user and business impact.
Sanrita
Lorem
Fran is an innovator by instinct. He consistently thought beyond standard templates and conventional solutions. He translated ideas into concrete product decisions, rapid tests, and scalable solutions.
Gaston Wright
Lorem
Read more testimonials
Selected work
When design turns data into decisions.
Data Visualization & Civic Reports
When design turns data into decisions.
Data Visualization & Civic Reports
When design turns data into decisions.
Data Visualization & Civic Reports
When design turns data into decisions.
Data Visualization & Civic Reports
When design turns data into decisions.
Data Visualization & Civic Reports
My design process
Understand
I frame the problem through user needs, data, and business goals—aligning on what success looks like.
Design
I explore and refine user flows, interactions, and interfaces—moving from lo-fi concepts to hi-fi UI in close collaboration with product and engineering.
Validate
I ship, test with real users, and iterate based on behavior, feedback, and outcomes.
Skills
End-to-end product design
MVP definition & 0→1 product dev.
UI/UX
Design systems
Data visualization
User research
Localization
Product discovery
Growth design
Funnel optimization
Stakeholder alignment
Experimentation frameworks
